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June 13, 2024 8:39 pm

Digital Targeting Order

This person is the point of contact, and ideally, an admin on the existing FB page
List the key customer demographics. (Age, income, sex, education level, etc.)
Where are we targeting? (Johnston County, Wake County, 20-mile radius around Smithfield, etc.)
What are they hoping to see on their page? Informative posts? Examples of prior work (we'll need art) or anything they've seen elsewhere that they like (be specific).
Specifically, where do they shop or visit regularly (provide names of locations and addresses, if possible).
Are we limiting the scope of this search by any metric? (credit score, income level, home ownership, etc.)?
Who is your ideal customer? (A millennial female who owns a home and has a college education, for example).
Are there any specific strategies you'd like to see included?
Please give the names and websites (not FB pages) of three direct competitors for targeting purposes.

Social Media Management Order

Facebook page address, if applicable
This person is the point of contact, and ideally, an admin on the existing FB page
Who they are, what they do and where they do it.
Are there any regional or national brands with which this company is affiliated? (Trane, John Deere, Chevrolet, SCAG, etc.) If so, please list them.
What are they hoping to see on their page? Informative posts? Examples of prior work (we'll need art) or anything they've seen elsewhere that they like (be specific).
Are there any anniversaries (10 years in business), seasonal sales (Back-to-School specials, etc.) or other promotions that occur regularly?
Who is the client trying to reach? People who own homes? People with small children? Describe the target audience for these social posts.
Please provide 8-10 potential topics for a social media campaign. Could be product endorsement, sharing reviews, informational posts (How to Reduce Your Energy Bill, etc.). Creating content is tough, so be specific.

Website Order Form

Who is the person we will be working with on the website?
Email address of the contact person during the website design process.
What is the website address? Example: www.johnstonnow.com
How do you access the domain? We'll need where it's registered (such as GoDaddy) and the username/password or to be added as a user.
Where will the website be hosted? This is required before we can begin building the site. If using a third-party, be sure the hosting plan includes the ability to use WordPress.
How many pages will the website have? Example: Home, About Us, Services, Contact
Page name and summary of what should be included on this page. Include any brand names, specific services or products you offer.
What would the client like this site to do? (Sell goods, provide information, get leads through form submissions, show off a gallery of finished work, etc.)
Are there any preferred colors? Or any colors you dislike? (N/A is an acceptable option) Do you have brand colors? Are there specific pantone or hex codes we should use?
Are there any websites you like that we can use as a baseline? Any websites you don't like and want to avoid the same type of functionality.
Please type this EXACTLY as it should appear on the website.
What address (if any) should appear on the website?
What phone number should be listed on the website?
What email should be published on the website? This is a public address that any visitor would be able to see.
If you have a contact form on your site, who should receive the submissions? This will not be seen by the public.
If you have a contact form on your site, who should receive the submissions? This will not be seen by the public.
Is there anything else the design team should know?
Click or drag files to this area to upload. You can upload up to 25 files.
If you have photos, a logo or other items you'd like to send our team, please upload them here.