Who they are, what they do and where they do it.
Are there any regional or national brands with which this company is affiliated? (Trane, John Deere, Chevrolet, SCAG, etc.) If so, please list them.
What are they hoping to see on their page? Informative posts? Examples of prior work (we'll need art) or anything they've seen elsewhere that they like (be specific).
Are there any anniversaries (10 years in business), seasonal sales (Back-to-School specials, etc.) or other promotions that occur regularly?
Who is the client trying to reach? People who own homes? People with small children? Describe the target audience for these social posts.
Please provide 8-10 potential topics for a social media campaign. Could be product endorsement, sharing reviews, informational posts (How to Reduce Your Energy Bill, etc.). Creating content is tough, so be specific.